Strategic Branding
A strong brand is one of the primary strategic assets for firms.
Therefore, building a brand is a central component of any firm's marketing strategy and a challenging endeavour.
This branding programme will help participants define and develop their brand in a structured and customer-centric manner. It becomes a strategic tool to help them align their team and drive business growth.
Programme Mechanics
- 5-week Forum-and-Field format (weekly workshops with individual preparation in between)
- "Forum" refers to workshops that are done "live" with everyone ( 2 hours duration)
- "Field" refers to practices in between that include a combination of watching videos and working on assignments
Why Build Your Brand With Us?
- You will be introduced to and work with what you need to develop and sharpen your brand during the program.
- This is not a sit-down course. Our program will have you rolling up your sleeves as we guide you in building your brand.
- You won't be alone. Journey with others facing the same challenges you are facing and create a community of support that can help you now and in the future.
OUTLINE
Module 1 - Strategic positioning
Module 2 - Brand proposition
Module 3 - Brand personality
Module 4 - Activating the brand
GOALS
- Identify your strategic positioning in the marketplace
- Articulate your unique brand promise (proposition and personality)
- Develop your brand storytelling kit to convert customers to loyal fans
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